So Here is my prescription:
1. Change the name from Zion to Tsyon. Here's why-- Zion in Hebrew is actually a slang term for the male sex organ. Now while most Mormons have no idea what they are saying it certainly gives new meaning when we sing songs like, "Come to Zion Come to Zion!" or "Glorious Things are Sung of Zion".
In all seriousness though, the term Zion or in Hebrew Tsyon means marked or a landmark. When a person is sealed or marked by God they become the living embodiment of God - a marked one. They carry his name; they walk in his commandments and represent his will and message. When a group of marked ones come together at a place where God places his name then the City of Tsyon (City of the sealed or marked ones) can be established. The City or place is the ultimate Landmark. To attempt to establish a place before receiving God's mark or seal is an effort in futility. I think this is the reason so many fail. So instead of focusing on where to go perhaps it is more important to focus on WHO to come unto that we may receive his mark or seal.
"And I saw another angel ascending from the east, having the seal of the living God: and he cried with a loud voice to the four angels, to whom it was given to hurt the earth and the sea, Saying, Hurt not the earth, neither the sea, nor the trees, till we have sealed the servants of our God in their foreheads." (Rev 7:2-3)